Ruby has been associated with prosperity and wealth for centuries. It is said to help find or stabilize work and finances, as well as bring general prosperity. Ruby also is used to increasing generosity.

Ruby has been long used as a stone to increase passion and to bring and increase romantic love. It is also said to bring integrity, devotion, and happiness to romance as well as other parts of life. Additionally, it is used to work with and ameliorate heart chakra issues.